I have actually done a lot of research into the subject of tactical preparation. There are numerous theories about what is the best way to develop a strategy. There is the "basis" method, scenario preparation, organic preparation, and bottom up preparation, to name a few. There are even software application to "self establish" your tactical plan.
Avoid discovering methods and strategic planning. Decide that it's "too difficult" to comprehend. Make sure that you never ever take some time to find out strategic planning.
What is your primary new objective you wish to accomplish for next year? Does it feel tough and amazing and how will it assist your business overall? What type of assistance do you need to get going?
Advertising is a little subset of the total marketing process. Advertising's task is to make your phone ring. But marketing is focused on the entire revenue generating procedure. Because somebody called your funeral house, you do not make money. You only generate income if you really serve the family.
You get a thrill from the entire "flying by the seat of the trousers" approach and you do not wish to plan, or believe ahead of time about what you wish to accomplish with your organisation. You're content to "take what comes".
State your objectives: People discuss goals all the time. Particularly a goal needs to have defined a result or goal that more here you can either count, mark off that it happened or it didn't occur, or it exists in some physical reality. It is something that is unbiased and difficult and there is no fluff permitted. No expression of feelings.
I encourage you to develop a new strategic plan for your funeral home company as soon as possible. It's time to work "on your service" rather of "in your service".